CCRCs Get a New Identity A two-year initiative to rebrand “continuing care” has concluded with a new name for CCRCs. “Life Plan Communities” is the new term that LeadingAge, Mather LifeWays, and a host of partner companies will attempt to […]
CCRCs Get a New Identity A two-year initiative to rebrand “continuing care” has concluded with a new name for CCRCs. “Life Plan Communities” is the new term that LeadingAge, Mather LifeWays, and a host of partner companies will attempt to […]
If you want to own and operate a senior care facility in California, you must be licensed by the state. This post describes the process for obtaining Residential Care Facility for the Elderly (RCFE) licensure. What is an RCFE? RCFEs […]
It’s that time again! Time to start assessing developments over the past year and imagining what the next one might bring. Here are our three CRM predictions for 2016. 1. CRMs will become more flexible for greater customization A one-size-fits-all CRM doesn’t […]
Customer satisfaction (i.e., keeping both residents and their families happy) is your key to getting referrals, improving your online reputation, and achieving high occupancy rates. Based on recent findings from an assisted living study by My Innerview, here are five simple strategies for five-star […]
CBRE Reports Senior Housing Market Strong Senior housing ROI surpasses that of other major real estate property types, according to a new report by CBRE National Senior Housing. The report looked at things like capitalization rates and investment returns and concluded that […]
Have you gone digital in your approach to senior living management, or are your community’s offices still full of paper and (gasp!) overstuffed filing cabinets? The right software tools can be a boon for your senior living community, helping you […]
Senior living marketing is a new game. In the past, traditional advertising methods would do the trick. But now there are many more options available and your customers are becoming better informed. Not to mention that digital has taken over. […]
The Morse Fall Scale (MFS) is one of the most commonly used measures of fall risk in senior living and healthcare (download a free Morse Fall Scale template here). Why Use the Morse Fall Scale? The MFS is popular because: […]
Health Care REIT and ALFA Get Branding Makeovers Two major players in senior living are rebranding for the industry’s changing needs. Starting December 1, the Assisted Living Federation of America (ALFA) will be known as Argentum. The new name, “derived […]
How much time does your sales staff spend with each prospective resident and their family? What kind of person is most likely to move into your community? How much does it cost to lead prospects down the path from inquiry to […]
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