As a skilled nursing facility administrator, you have a lot on your plate, including but certainly not limited to optimizing operations, improving patient outcomes, and, of course, increasing your census.
COVID-19 has exacerbated these challenges, especially when it comes to census. According to a report from CliftonLarsonAllen, all 48 contiguous US states reported SNF occupancy of under 80% at the beginning of 2021. In Texas, SNF occupancy has fallen to 56%. A large part of this decline appears to be due to a decrease in hospital discharges to SNF as more patients choose home health. Since referrals from acute-care settings represent a significant portion of skilled nursing admissions, that’s a big blow to the industry.
CRM software can help you weather this difficult time and also ensure your organization will thrive into the future. With a tool built specifically for post-acute care, your sales team can streamline and automate many aspects of the sales process. The right CRM will also provide you with the business intelligence you need to focus your efforts on the channels that drive the best results.
Here are 5 must-have CRM features for your skilled nursing facility moving forward.
Blog > Care and Engagement
5 Must-Have CRM Features for Skilled Nursing Facilities
Here’s how a CRM can help skilled nursing facility administrators focus on optimizing operations, improving patient outcomes and increasing census.
Content Team, 18th February 2021