Community networking, traditional marketing strategies, and good old-fashioned expertise have long remained the marketing staples in the senior care industry. As digital …

CRM (Customer Relationship Management) and MAP (Marketing Automation Platform) software may appear similar in the first place but both of them serve …

Effective and clear communication between patients and staff at a behavioral health organization is critical for the success of the organization. Whether …

In today’s new normal, organizations are investing heavily in the digital transformation of their processes and systems. Marketing Automation Platforms are playing …

For an industry as diverse as the senior living industry, there is a single unifying purpose across every community – increased occupancy. …

Today, home healthcare organizations are distinguishing between real-time data and right-time data. In the past, the primary focus was to avoid the …

Today, hospitals and healthcare systems are being presented with heightened demand for behavioral health services. This has made them forge partnerships to …

You’ve probably heard the expression “Good things come in pairs.” Well, this maxim may not always be perfect, it surely applies to …

For senior living communities, the significance of identifying and nurturing leads has never been so important than in today’s new normal where …

Whether you’re using a legacy system or you’ve already integrated a cloud-based customer relationship management (CRM) platform into your home health organization, …