For years, long-term care of patients wasn’t necessarily a sector at the forefront of embracing new inventions and technologies. After all, a big part of what determines the quality of long-term care comes down to one-on-one interactions centered on warmth and empathy. Undoubtedly, empathy and warmth are important rudiments of care but there are significant advantages of using technology in long-term care.
Let us take the example of embracing CRM (Customer Relationship Management) platform, MAP (Marketing Automation Platform), and Business Intelligence (BI) in the segment of skilled nursing facility or SNF. The use of CRM, MAP, and BI can help skilled nursing facilities attain their primary goal of minimizing hospital readmissions, which is an increasingly vital milestone as the global healthcare industry transitions to value-based care.
This is one of the biggest reasons why hospitals across the world are now incentivized to find innovative and out-of-the-box ways to work with the entire care continuum and reduce readmissions by identifying ways where readmissions can be preventable. The emergence of technologies and platforms such as CRM platform, MAP, and Business Intelligence has created a huge interest in enhancing the quality of post-acute care and SNF.
Skilled nursing facilities can significantly maximize patient outcomes by enhancing post-acute care for different procedures. This helps them minimize hospital readmissions and improve their profile. This, in turn, helps in potentially increasing patient referrals from a wide range of referral sources.
Benefits of embracing CRM, MAP, and BI in SNFs
Why to implement CRM?
A CRM platform can help SNFs efficiently manage the care of residents, patients, and populations for the best quality of care outcomes. Moreover, CRM analytics can help skilled nursing facilities find out where they stand when compared to other SNFs in the market. Thanks to these insights, SNFs can identify their strengths and weaknesses while taking the guesswork out.
In addition to these advantages, a CRM platform can also help prevent adverse events by measuring, monitoring, and managing key performance outcomes and comparing historical data to deliver exceptional, consistent, and value-based care. Moreover, CRM platforms can be customized to provide documentation with programmable alerts, maximize staff efficiency, and automatic application of codes and modifiers to improve overall quality and productivity. The CRM platform can also help track and aggregate referrals from different sources and cut down on employee workload by automating mundane processes.
CRM platforms also facilitate regulatory readiness and support through educational resources and software updates. Moreover, they also help with more accurate and faster billing with in-depth customizability and real-time compliance updates.
Why to implement MAP?
One of the biggest advantages of MAP is that it helps organizations deliver messaging in innovative ways that feels like it was created solely for each individual uniquely. This eliminates the perception of a lack of personalization that is somehow still missing even with workflow automation, audience targeting, and smart intelligence tools. You can leverage MAP to create, manage, and track personalized event marketing campaigns, webinars, email marketing campaigns, demand generation, and content marketing.
In addition to these advantages, MAP can help you monitor critical metrics such as the number of users and conversions, website traffic, etc. This helps you find out whether your organization is getting close to its predefined goals or falling behind. It can also help you discover insights on what factors and considerations stimulate different types of actions (purchase, abandonment, etc.) and how you can create custom segmented customer experiences on the web, in-store, email, and mobile.
Moreover, MAP can help you collect customer data from different data sources and then leverage it to make smarter, faster decisions to deliver exceptional experiences to all your customers across multiple touchpoints. You can even utilize MAP to automate product recommendations, individualized web content, and email campaigns and the best thing is that everything is fed by real-time.
Why to implement BI?
Business Intelligence can help your organization explore real-time, actionable analytics to make smarter and better decisions that, in turn, increases profitability and return on investment. Furthermore, BI tools can help you quickly generate accurate reports based on real-time data that can save you and your team members from spending countless hours to create, manage, edit, or share reports with important stakeholders. Moreover, BI tools can help you easily track leads and referrals so that you can make strategic plans on how, when, and where to invest.
Find out how your SNF can explore all of these benefits and more, while staying compliant with regulations and keeping your patients and staff safe. Explore the best of Enquire CRM platform, Enquire MAP, and Enquire BI. Schedule a demo now.