In the last few years, Hospice and palliative care facilities are counting on Marketing Automation Platform (MAP) and customer relationship management (CRM) technologies to explore higher revenue and deliver superior customer service.
Let us find out how your healthcare organization can use CRM and MAP technologies to improve efficiency. Before this, let us read more about Hospice and Palliative Care so that all of us are on the same level of understanding.
What is Palliative Care?
Palliative Care can be described as a specialized form of medical care for people who are diagnosed with severe and debilitating diseases such as heart failure, Parkinson’s disease, chronic obstructive pulmonary disease, dementia, or cancer. In this form of healthcare, patients may receive medical care for their symptoms along with treatment to cure their disease.
The primary purpose of Palliative Care is to improve the present care of a patient by emphasizing on quality of life for them and their family. It is best provided as soon as the disease is diagnosed and can be helpful at any stage of illness.
What is Hospice Care?
Hospice Care can be defined as a special kind of healthcare that emphasizes on the quality of life for people who have been diagnosed with an advanced, life-limiting illness. It offers compassionate care in the last phases of incurable diseases to people so they may live as comfortably and fully as possible during the final stages of their life. The philosophy behind hospice care doesn’t try to postpone or hasten death and is primarily about treating the patient and disease symptoms instead of treating the disease itself.
According to the Centers for Medicare & Medicaid Services, healthcare costs surged to $4.3 trillion in 2021 and are expected to reach $6.8 trillion by 2030. It is estimated by the Center for Disease Control and Prevention (CDC) that more than half of the U.S. population has at least one chronic disease. The soaring prescription drug prices, higher deductibles., surging copays, and premium increases have resulted in massive spikes in healthcare costs.
On top of this, the growing inflation across the world is affecting the costs of supplies, facilities, administration, and operations of healthcare organizations. In the last few years, the annual costs for hospital services including outpatient (3.3 percent), inpatient (3.7 percent), and nursing care facilities (3.6 percent) rose faster than overall medical care prices (3.2 percent).
How to Increase Efficiency Within Facilities?
The primary idea of operational efficiency is to increase production, cut costs, and positively influence the bottom line of your healthcare organization. This is where a powerful CRM such as Enquire CRM steps in. It provides a clear picture of your healthcare organization and its complete portfolio, and how much you’re spending on maintenance, utilities, and rent. This helps you make smarter decisions about which spaces you may need to reconfigure, which leases to renew, etc.
It also gives you data on actual space utilization in real-time and streamlines processes like internal communications. The best thing about Enquire CRM is that it is highly cost-effective when compared to legacy software systems that can result in significant savings. Moreover, Enquire CRM allows you to look at a wide range of operational efficiency factors from maintenance, asset management, and production perspective so you always stay in complete charge of capital planning and budgeting components.
You can even leverage Enquire CRM to tighten up your preventative maintenance structure, reduce operating costs, and improve your operational efficiency ratio by simplifying tedious tasks such as updating records, searching for work invoices or orders, managing inventory or parts, and so on.
The best thing is that you can leverage Marketing Automation Platform (MAP) and customer relationship management (CRM) technologies to significantly enhance productivity with built-in communication tools to reap the optimum advantages of auto-activity logging, and one-click communication from mobile apps/desktop, embedded calls, emails, and texts. Moreover, you can save countless hours for your employees by leveraging customizable reports in real-time so you and your teams no longer have to pull manual reports or do the work crunching the numbers. The integration of CRM and MAP can also help you generate automated follow-ups based on completed activities and create and schedule social media posts and emails. This helps you extend your customer outreach and attract more customers.
All in all, sales enablement tools such as CRM and MAP can help your teams work smarter, and not harder while you improve productivity by focusing on the employee and customer experiences. Enquire CRM and MAP solutions can go a long way to assist your healthcare organization to improve operational management efficiency, cut costs, and achieve operational success in no time.
Is your healthcare organization running as efficiently as it should? Schedule a demo now and discover how your technology measures up and what you can do to drastically improve your bottom line!