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White Pine Senior Living Selects Enquire Solutions to Boost Sales Process

White Pine Senior Living, large Midwest senior living provider partners with Denver-based tech company, Enquire Solutions to boost sales processes

DENVER, June 27, 2017- Enquire Solutions, a Denver based provider of cloud CRM and sales call center solutions for senior living communities, today announced that White Pine Senior Living, a privately held operator of senior living communities, chose Enquire Solutions as their CRM system and sales contact center. White Pine Senior Living selected Enquire Solutions largely due to its expertise in senior living, seamless integration with their current processes and systems and robust reporting capabilities. To learn more about the CRM, EnquireLEADS, please visit

Enquire Solutions’ cloud-based CRM solution will enable White Pine Senior Living to share information among multiple communities, manage inventory, track occupancy, and gain insight into their sales and marketing activities. In addition, oversight of data entry and the industry specific dashboards, templates and reports will give White Pine Senior Living the ability to view sales and marketing trends in real-time. Enquire’s contact center allows onsite staff to focus on residents and family members and work intimately with potential residents.

“First and foremost, choosing to work with Enquire has been the best decision – life is short and we want to enjoy the people around us – Enquire has made that easy.  We see a lot more consistency in getting phones answered, documentation and all the necessary aspects of sales we were missing,” stated Rufino Lorenzo, Director of Marketing at White Pine Senior Living, “The unique staff structure in our buildings requires our managers to wear a lot of hats and unfortunately at times answering the phone every time it rings takes a back seat.  Enquire allowed us to be more professional and stay on top of the fast-paced senior living world inside our buildings.  Their efforts have enabled our people to serve our residents to their best potential – we look to Enquire as an extension of our team.”

“Early on in the discovery process with White Pine Senior Living, we could see how an outsourced contact center structure would fill the gaps in their sales process.  What we underestimated was the positive impact it would make on the culture in general.  When removing all the stress of unanswered phones, data entry, and lost opportunities, their people were able to focus on what matters to keep residents happy,” said Charles Brubaker, Vice President of Strategy at Enquire Solutions “Now having completed the initial phase of the roll-out strategy, we are feeding metrics for each stage of the sales process into the CRM further enabling [White Pine Senior Living] to make better decisions on their sales and marketing spend.”

With over 25 locations and growing, White Pine Senior Living operates senior living communities regionally in Minnesota and Wisconsin under 3 distinct brand names. In Minnesota operating as White Pine Senior Living and Gracewood Senior Living. In Wisconsin operating as Comforts of Home Senior Living.  Offering senior housing, personalized assistance, supportive services and compassionate senior care in a professionally managed, carefully designed community setting, White Pine Senior Living’s tag line expected to be lived up to by all communities and brands is “Serving People Better.”

Connect with White Pine Senior Living on FacebookLinkedIn or visit

Enquire Solutions is the fastest growing CRM and call center solution for the senior living industry. Enquire designs and implements customized solutions that support each client’s onsite staff. Headquartered in Greenwood Village, Colorado, Enquire Solutions serves senior living communities throughout the United States and Canada. Their vision is to improve the experience for prospects and family members with their customer service focused products. Their cutting-edge analytics provide the executive team insight into the sales process and marketing efforts. Visit and connect with the company on FacebookTwitter, and LinkedIn.

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