Patient Relationship Management: How a CRM Can Improve Patient Outcomes in Behavioral Health Settings


Patient Relationship Management: How a CRM Can Improve Patient Outcomes in Behavioral Health Settings

Managing patient relationships is a Herculean endeavor.

Despite clinicians’ best intentions and efforts, it’s not common for patients to slip through the cracks, experience delays in care, or fail to achieve the desired outcomes. We recognize the importance of quality mental health care (for both patients and their loved ones), yet it can be a struggle to deliver it effectively and efficiently.

Fortunately, there’s a tool that may be of unexpected help — a CRM (customer relationship management) platform. By utilizing a CRM for behavioral health clinics, we can streamline patient relationships, adapt to the digital era, and improve outcomes.

Curious to learn how? This article will unpack everything you need to know.

Understanding Behavioral Health

Behavioral health is an umbrella term that includes mental, emotional, and behavioral well-being. It addresses how people interact with the world around them, including their thoughts, feelings, and behaviors. It encompasses all aspects of physical and mental health, including prevention and treatment of mental illnesses, substance use disorders, and related chronic diseases.

Overview of Typical Behavioral Health Conditions

Common behavioral health conditions include anxiety disorders, depression, bipolar disorder, post-traumatic stress disorder (PTSD), and substance use disorders.

Patients receiving treatment for any of these conditions require close monitoring and support from their care providers to achieve the best outcomes. Tracking and guiding patients through the entire healing process — from introduction to recovery — can be a daunting and time-consuming task. Luckily, it’s one that can be aided by technology.

The Challenges of Treating Behavioral Health Issues

The challenge of treating any mental health or substance use disorder is compounded by the fact that it can take time for patients to develop trust in their care provider, as well as become comfortable with the treatment process. Poor patient relationship management can lead to delays in treatment, missed appointments, and less successful outcomes.

On top of this, behavioral health providers are often overwhelmed by the number of patients in their care, occupancy limits, and lack of time for individualized patient support. It can be challenging to keep track of each patient’s progress and provide them with the appropriate level of care.

How can these challenges be addressed in the care process to ensure better patient outcomes?

How CRM Can Benefit Behavioral Health

A CRM can be thought of as a virtual assistant for providers. It can help streamline the entire patient relationship management process, from intake and scheduling to coordination of care and follow-up. While businesses may use it as a MAP (marketing automation platform), behavioral health communities can easily manage their workflow and keep track of each patient’s progress in real-time.

Improved collaboration and communication between healthcare professionals

A CRM (or patient relationship management, PRM) tool provides healthcare professionals with the tools they need to manage patient interactions more efficiently, including automated reminders and notifications for follow-up visits or appointments, as well as secure messaging systems that allow providers and patients to communicate directly.

Improved engagement/self-management between healthcare professionals and patients

A management platform can also facilitate patient engagement and self-management. This includes providing patients with timely access to their clinical data, appointment reminders online, feedback, educational materials, and other resources that help them better understand their condition and manage their treatment plan.

Enhanced analysis and tracking of patient information

CRM software can be used to improve patient experience through the tracking and analysis of patient information. This includes real-time data about a patient’s progress and their response to treatment, which can help healthcare professionals better tailor care plans for each individual.

Increased efficiency and cost-effectiveness

CRM software can also help reduce costs and improve efficiency in healthcare systems by streamlining processes like scheduling, billing, and claims processing. This can free up healthcare professionals to focus more on patient care rather than administrative tasks.

Accelerate Patient Outcomes with A CRM Today

CRM is becoming an increasingly critical tool for healthcare professionals. It can help healthcare organizations engage patients, track data more efficiently, and increase cost-effectiveness. Implementing a CRM system is essential for health organizations looking to provide better patient outcomes and experiences.

To see how a CRM can help your operation generate better patient satisfaction and results, Schedule a Demo with Enquire today!


Frequently Asked Questions

What is a patient relationship management system?

A patient relationship management system is a software platform that helps healthcare providers improve patient collaboration, communication, and engagement. By providing automated reminders, secure messaging systems, access to clinical data, and other resources that can help facilitate the self-management of treatment plans, a CRM system can help hospitals ensure better patient outcomes.

Why is relationship management important in healthcare?

Relationship management is essential in the healthcare system because it enables providers to stay connected with their patients, ensure they receive the best care possible, and track their progress more efficiently. This can lead to improved patient outcomes, experiences, and cost savings by streamlining billing and administrative processes.

What are three key traits of a positive patient-provider relationship?

The three key traits of a positive patient-provider relationship are trust, communication, and understanding. Trust is vital for building an open and supportive atmosphere between the provider and patient. Communication allows providers to better unpack their patients’ needs, while understanding means that providers are aware of the limitations in their patient journeys and seek to compensate.

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