Senior living marketing is a new game. In the past, traditional advertising methods would do the trick. But now there are many more options available and your customers are becoming better informed. Not to mention that digital has taken over. […]
Marketing Automation
Is your website delivering more qualified leads than you know what to do with? No? Here are four common mistakes in senior living marketing, and how to avoid them. 1. Not marketing enough One of the biggest mistakes senior living providers […]
Do you get leads from your website? Once those leads come in, how do you handle them? Do you do whatever it takes to qualify those leads and convert them into appointments and move-ins? Or do you ignore them and […]
With the growing number of choices seniors have for housing and long-term care, keeping residents — and their families — happy is key to any community’s success. Here are five ways senior living providers can improve customer satisfaction to avoid […]
Advancements in technology have triggered massive changes in the senior living industry in recent years, and now more than ever, communities need to embrace them and use them appropriately. From improving the health and safety of your residents to helping […]
Are your marketing and sales processes on speaking terms? Or is it a case of “the right hand doesn’t know what the left one is doing?” Marketing automation and CRM are two of the highest-impact applications senior living companies can […]
Senior housing construction has been booming for the past three years. While the aging of the U.S. population is leading to a huge growth in demand for senior housing, some analysts are concerned that the supply is growing too quickly. Increased […]
Housing News for ALFA Update Senior living lead management may sound as simple as A-B-C—or, to be exact, “Always Be Closing,” the mantra of the quintessential salesman Blake, as played by Alec Baldwin in David Mamet’s screenplay Glengarry Glen Ross. […]
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