Marketing automation technology offers your company a way to cut costs, reduce manual time and save energy by creating automatic actions for labor-intensive processes. This strategy maximizes efficiency and minimizes errors and has the added benefit of providing meaningful engagement […]
Marketing Automation
Exclusive Distribution for LeadingAge 2019 Attendees During Expo Hours DENVER, October 28, 2019 – Enquire, a leading provider of cloud CRM, marketing automation and sales contact center solutions for senior living and post-acute communities and Linkmedia 360, a digital marketing […]
Your complete guide to effective automated workflows An automated workflow is essentially a virtual assembly line. It’s a strategy that maximizes efficiency and minimizes error by streamlining the work you already do. With a solid workflow automation strategy, your company […]
Smart sales teams are always looking to shorten the sales cycle, expediting the path from curious prospect to repeat customer. Building trust is crucial to reducing objections, and one of the best ways to build that trust is by sharing […]
Part two of a five-part series detailing how to create a solid sales and marketing plan to drive census, improve performance and increase productivity. Has your organization taken the time to put together a customer journey map? Smart sales and […]
Businesses that use marketing automation to nurture prospects experience a gargantuan 451% increase in qualified leads. Marketing automation simply works. It takes a lot of the guesswork and human error out of emailing prospective residents and clinches the deal for many […]
If you aren’t incorporating social media into your marketing strategy, now’s the time to start. The demographics your community is most interested in — those 55 and up — are taking the internet by storm. There are currently 39 million people […]
We can all use more prospects and connections. Are you trying every avenue to generate traffic and increase leads? Amp up your web presence Website: Is your website Search Engine Optimized? Google now prioritizes high-quality content. Focus on strong content to bump […]
Senior living marketing is a new game. In the past, traditional advertising methods would do the trick. But now there are many more options available and your customers are becoming better informed. Not to mention that digital has taken over. […]
Is your website delivering more qualified leads than you know what to do with? No? Here are four common mistakes in senior living marketing, and how to avoid them. 1. Not marketing enough One of the biggest mistakes senior living providers […]
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