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Marketing Automation

12
Aug
Contact Center  ·  COVID-19  ·  Enquire News  ·  Marketing Automation
SENIOR LIVING COVID-19 STATISTICS: July 2020 Update of Sales and Marketing Metrics

Data from 2,200 Senior Living Communities Illustrate Effects of the Pandemic on Sales and Marketing The senior living industry continues to adjust rapidly due to the COVID-19 pandemic to protect the health and safety of community residents and staff. Again, […]

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14
Jul
Contact Center  ·  COVID-19  ·  Enquire News  ·  Marketing Automation
SENIOR LIVING COVID-19 STATISTICS: June 2020 Update of Sales and Marketing Metrics

Data from 2,200 Senior Living Communities Illustrate Effects of the Pandemic on Sales and Marketing The senior living industry continues to adjust rapidly due to the COVID-19 pandemic to protect the health and safety of community residents and staff. Again, […]

Continue Reading

03
Jun
Contact Center  ·  COVID-19  ·  Enquire News  ·  Marketing Automation
SENIOR LIVING COVID-19 STATISTICS: May 2020 Update of Sales and Marketing Metrics

Data from 2,200 Senior Living Communities Illustrate Effects of the Pandemic on Sales and Marketing Through another month, the senior living industry has been in turmoil due to the COVID-19 pandemic, adjusting rapidly to protect the health and safety of […]

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29
May
CRM Software  ·  Marketing Automation  ·  Senior Living
Is Marketing Automation Worth My Investment?

Four Areas Senior Living Operators Can Maximize Value Improved efficiencies and a streamlined sales process. A means to connect relevant pieces of content to empathize with prospects at scale. Precise tracking capabilities that give sales and marketing teams crucial insight […]

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18
May
CRM Software  ·  Marketing Automation  ·  Senior Living
The Influence of Marketing Automation on the Senior Living Sales Cycle

Gaining a competitive advantage to drive your organization to success is imperative in the senior living industry. Overcoming redundant roadblocks such as long sales cycles, leaky sales funnels and limited insight into analytics are critical to improve occupancy. Organizations that […]

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05
May
Contact Center  ·  COVID-19  ·  Enquire News  ·  Marketing Automation
SENIOR LIVING COVID-19 STATISTICS: Effects of the Pandemic on Sales and Marketing Metrics

For several weeks, the senior living industry has been at the forefront of the COVID-19 pandemic, adjusting rapidly to protect the health and safety of community residents and staff. As a result, many sales and marketing tactics have been updated […]

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23
Apr
CRM Software  ·  Home Health  ·  Marketing Automation
Shine the Light on Home Care Sales

Improving transparency of external sales teams in the home care space is a common request. Often handicapped by individual spreadsheets and notebooks which salespeople use to log and track activity, leadership in the realm say they need better insight into […]

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09
Apr
Contact Center  ·  CRM Software  ·  Marketing Automation  ·  Post-Acute Care
Driving Upstream Institutional Referrals for Downstream Results

Transitioning patients from hospitals to post-acute care facilities is reliant on relationships with referral sources. But not all referrals qualify. Institutional referrals from hospitals and skilled nursing facilities (SNF) offer significant financial upside over community-based referrals. To succeed, establishing and […]

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03
Apr
CRM Software  ·  Marketing Automation  ·  Senior Living
Marketing Automation for Senior Living: What is my targeted persona’s journey map?

A journey map compiles the steps an individual takes leading up to a decision. Analyzing this journey is important when piecing together the framework your sales and marketing efforts need to ultimately achieve your sales goals. A persona represents clusters […]

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27
Mar
CRM Software  ·  Marketing Automation  ·  Senior Living
Marketing Automation for Senior Living: Where do I start?

Several factors should be considered while evaluating marketing automation platforms (MAP) for your senior living community including: Business objectives Capability requirements Organizational goals Current technology …and more. With many marketing automation platforms available, it is important to invest in a […]

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