Data from 2,200 Senior Living Communities Illustrate Effects of the Pandemic on Sales and Marketing Through another month, the senior living industry has been in turmoil due to the COVID-19 pandemic, adjusting rapidly to protect the health and safety of […]
Marketing Automation
Four Areas Senior Living Operators Can Maximize Value Improved efficiencies and a streamlined sales process. A means to connect relevant pieces of content to empathize with prospects at scale. Precise tracking capabilities that give sales and marketing teams crucial insight […]
Gaining a competitive advantage to drive your organization to success is imperative in the senior living industry. Overcoming redundant roadblocks such as long sales cycles, leaky sales funnels and limited insight into analytics are critical to improve occupancy. Organizations that […]
For several weeks, the senior living industry has been at the forefront of the COVID-19 pandemic, adjusting rapidly to protect the health and safety of community residents and staff. As a result, many sales and marketing tactics have been updated […]
Improving transparency of external sales teams in the home care space is a common request. Often handicapped by individual spreadsheets and notebooks which salespeople use to log and track activity, leadership in the realm say they need better insight into […]
Transitioning patients from hospitals to post-acute care facilities is reliant on relationships with referral sources. But not all referrals qualify. Institutional referrals from hospitals and skilled nursing facilities (SNF) offer significant financial upside over community-based referrals. To succeed, establishing and […]
A journey map compiles the steps an individual takes leading up to a decision. Analyzing this journey is important when piecing together the framework your sales and marketing efforts need to ultimately achieve your sales goals. A persona represents clusters […]
Several factors should be considered while evaluating marketing automation platforms (MAP) for your senior living community including: Business objectives Capability requirements Organizational goals Current technology …and more. With many marketing automation platforms available, it is important to invest in a […]
Hospitals face many pressures today, including the need to minimize the length of stay for patients. One factor complicating the length of stay is the need for patients to be referred and transferred to skilled nursing facilities or post-acute care […]
Before the internet and its digital revolution, those searching for senior living consulted relatively few channels before making a buying decision – TV, radio, and newspapers, for example. But today’s marketers don’t have it so easy. In fact, the buyers’ […]
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