Clear and effective communications between patients and staff at is an integral part towards the success of behavioral health organizations. Whether it’s about a behavioral health organization discussing in detail on how to efficiently treat existing and incoming patients or sharing of insights, data, and information with a group of medical specialists or doctors, the need for concise communications is always felt.
There is no denying the fact that strong communication policies can significantly enhance the overall health and wellness of patients in behavioral health organizations. However, the complete lack or even partial absence of communication procedures can considerably impact the overall well-being of patients.
According to a recently concluded study, poor communication is cited as one of the top reasons behind over ,744 patient deaths and $1.7 billion in malpractice costs nationally in the last few years. This data reveals that streamlined and efficient communication methods go a long way to guide both patients and healthcare providers. Crystal-clear, precise, and effective communication – both intrahospital and interhospital – is critical for healthcare providers to protect patients, enhance day-to-day operational efficiency, and save costs.
Interhospital Vs. Intrahospital Communications
These communications involve the sharing of data, information, and insights among different sites or institutions. This may include a range of transmissions between facilities owned by the same healthcare organization or between a combination of healthcare institutions.
For instance, integrating software or systems, sending medical records, transporting critical and life-saving equipment, moving patients from one facility to another, or implementing new treatment strategies across the organization require precise, clear, and effective communications between all involved parties. However, some challenges may come in the way of healthcare organizations while communicating.
Intrahospital communications are best described as sharing of any information, data, or insights (whether involving surgery rescheduling, recommendation for more medical tests, new appointments, etc.) within a singular institution.
When medical specialists, patients, and support staff are unable to share information due to any reason, the efficiency of healthcare processes and systems take a beating, resulting in unnecessary costs or danger to the life/safety of patients. Patient record delays, lack of procedural coordination, and fatal medical errors may happen because of intrahospital communications. Challenges, complications, and confusion may also happen among personnel of a healthcare organization.
A combination of CRM (Customer Relationship Management) and MAP (Marketing Automation Platform) can be extremely advantageous to improve the quality of interhospital and intrahospital communications.
Why Select a Marketing Automation Platform (MAP)?
In today’s new normal, we all live in the age of data and the ideal way to make sure that memorable and consistent customer experiences are delivered without fail, customer mapping is important. Customer mapping goes a long way to find out how the overall customer experience can be enhanced. It also helps identify the expectations, preferences, frustrations, and requirements of existing and potential customers so they can be proactively addressed to increase revenue and customer satisfaction.
A marketing automation platform is an excellent tool to identify and reach out to members of the target audience. Furthermore, it helps your behavioral health organization direct new subscribers to the top content to alleviate concerns and ease them into your organization’s products and services, win more deals, and communicate your brand story.
The list of advantages associated with a marketing automation platform doesn’t end here. You can leverage it to create engaging and purpose-driven landing pages to trigger automation and send personalized follow-up emails. For instance, the Enquire CRM helps you create and publish lead generation forms and landing pages with just a few clicks. This helps you save leads into the onboard CRM software with ease and trigger lead nurturing emails. The generated leads, which get saved automatically into the onboard CRM, can then be utilized o track all activities and initiatives to gain a deeper understanding of the generated leads.
Furthermore, a Marketing automation platform can also be useful to send notifications to sales teams, add tags for future contact segmentation, and follow up with email responder campaigns. Also, you can blend website analytics, email marketing, and a seamless contact management system to efficiently manage all your leads through the lifecycle stages to sales readiness.
However, you should choose a CRM software that meet HIPAA requirements. In other words, you must choose a CRM software that facilitates out-of-the-box data encryption, including secure messaging, and regular backups. It should also support audit logs that determine which user accessed which data, authorization forms signed by patients and/or their loved ones, and restricting user access only to data that is required for them to see. In addition to this, the CRM software should help your behavioral health organization redefine the concepts of Revenue Cycle Management, Electronic Medical Records, Customer Relationship Management, and Alumni Management solutions with better data and insights.
Leverage the best of customizable terminology, workflows, and sales process while delivering exceptional and memorable customer experiences. Discover the advantages of Enquire CRM to enhance patient care and the quality of communications in your behavioral health organization. Schedule a demo now.