Behavioral Health: Using CRM & Automation To Drive Growth


Behavioral Health: Using CRM & Automation To Drive Growth

In recent years, there have been growing talks about the concept of “healthy aging” yet somehow older adults are barely on the radar screen. Surprisingly, the world is yet to stand tall against the behavioral health challenges of old age, including developmental challenges, mental & substance use disorders, and the psychological and socio-economic conditions that are vital for living well in old age.

Let’s have a close look at some statistics associated with behavioral health.

  • In the United States alone, the number of adults over the age of 65 years is expected to double from 48 million in 2015 to 98 million in 2060.
  • The proportion of working-age adults is expected to see a decline of 5 percent while the proportion of older adults is likely to increase from about 15-24 percent of the total population.
  • Older adults suffering from severe and debilitating health conditions such as dementia and Alzheimer’s disease are more likely to live alone without family support.

Thankfully, technology can play a big role in providing significant relief to aging adults. Furthermore, medical and scientific breakthroughs are likely to provide relief, especially to those diagnosed with serious and persistent mental illnesses, dysfunction, behavioral obstacles, and co-occurring physical and mental disorders.

Presently, the sub-par utilization of behavioral and mental health services reflects issues pertaining to:

  • Affordability: Today, there is an acute shortage of geriatric behavioral and mental health professionals who accept Medicare.
  • Capacity: There is a lack of culturally, linguistically, clinically, and generationally competent providers.
  • Access: A big majority of treatment programs are in hard-to-access geographical locations while there is a big shortage of services in community settings and homes.

Thankfully, this is where a seamless and intuitive CRM platform like Enquire CRM can step in for behavioral and mental healthcare professionals and organizations. For instance, Enquire CRM can help your healthcare organization collect, organize, interpret, and execute customer contact information while managing relationships with existing and potential customers.

It can also help you track what services a customer has purchased and when, what additional products they may be interested in, and which team members have been in contact with a customer.  It can also help you manage marketing campaigns, leverage data to personalize communications with patients, and measure & report the success of patient engagement and marketing strategies.

In addition to these advantages, the Enquire CRM platform can help you meet HIPAA requirements and includes data encryption, regular backups, authorization forms signed by patients, and audit logs that determine which user accessed which data. It can also be used to improve sales performance and enhance productivity with built-in communication tools.

The list of advantages associated with the Enquire CRM platform doesn’t end here. It can also be used to keep track of facilities, patients, census, referral sources, and referrals while helping you reduce data entry with bi-directional integrations. It can also help you save invaluable time with customizable automated reporting.

Marketing Automation Platform

If this is not all, you can even explore the innumerable advantages of the Enquire MAP (Marketing Automation Platform) solution that allows patients and their loved ones to take complete charge of the patient journey. For instance, MAP can be leveraged to gain invaluable insights into the contact database and send emails to customers or prospects with just a few clicks.

The Enquire MAP solution can also be utilized to leverage autoresponders so that emails can be quickly scheduled based on your healthcare organization’s interactions with customers and prospects. Moreover, the Enquire MAP solution can be used by your organization to encourage customers to take the next course of action.

How do CRM and MAP drive growth?

The Enquire CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) solution can be leveraged to reap the optimum advantages of workflows, contact lists, landing pages, walk-through reminders, and newsletters to organize and streamline customer retention and prospecting initiatives. The integration of CRM and MAP can also be performed to enhance brand recognition, acceptability, and awareness of your healthcare organization while allowing large outbound activity to engage potential patients.

If this is not all, you can even leverage CRM and MAP to create a consistent, memorable customer experience through engaging content and social media interactions. Moreover, it can help you empower customers throughout the customer journey, engage with customers better, view patient journey across the care continuum, improve relationships with referral sources, and efficiently store, access, and share up-to-date, relevant, and error-free data.

Since health and overall well-being are generally compromised in old age, it is widely seen as a bleak time in life. Thankfully, the Enquire CRM and MAP solution can help your healthcare organization improve service capacity, affordability, and outreach and engagement services. You can also leverage them to integrate behavioral and physical healthcare and aging services while improving “generational” and cultural competence in both physical and behavioral healthcare settings.

To know how your healthcare organization can leverage Enquire CRM and MAP, schedule a demo now.

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