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March 2021

26
Mar
The State of Senior Housing Sales and Marketing
CRM Software  ·  Marketing Automation  ·  Senior Living
The State of Senior Housing Sales and Marketing: Insights from Our Latest Benchmark Report

How does your sales and marketing activity compare to other communities? Did your 2020 results line up with industry averages? What are reasonable goals for 2021? Every year, Enquire releases an industry benchmark report that looks at senior housing sales […]

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16
Mar
Data-Driven Sales Process for Senior Housing
CRM Software  ·  Marketing Automation  ·  Senior Living
Building a Data-Driven Sales Process: A Beginner’s Guide for Senior Housing Communities

It’s not about feelings. It’s about data. Those are the opening words of our recently released Senior Housing Sales and Marketing Benchmarks for 2019-2020. Data can help you make better decisions to help your community succeed. For example, if you […]

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08
Mar
Senior Housing Marketing Automation
CRM Software  ·  Marketing Automation  ·  Senior Living
The Growing Importance of Marketing Automation in Senior Housing

Needless to say, 2020 was a challenging year for senior housing. Industry wide, occupancy dropped to a record low of 80.7% in the fourth quarter, according to data from the National Investment Center for Seniors Housing & Care. Analysts expect […]

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